Strategy at the core. Tailored from there
Every engagement starts with clarity — on who you're for, what you offer, and how to say it. From there, I can support you as much or as little as you need, drawing on senior-level experience across the wider marketing mix.
Services
Every engagement starts here. I work with you to understand your audience, map out the right channels for reaching them, and build a marketing roadmap that's realistic for your team to actually deliver — not a plan that sits in a drawer.
Audience and market research
Channel planning and prioritisation
Marketing audits — a structured review of what's working, what isn't, and why
Strategic roadmaps built for your team's capacity, not a generic template
Once the strategy's in place, I can help bring it to life — from individual campaigns through to full content programmes. This is where senior-level, hands-on experience matters: I've built and run campaigns that have delivered real, measurable results.
Email marketing (campaigns, sequences, and newsletters)
Social media content and planning
Thought leadership content
End-to-end campaign management, from concept through to distribution and reporting
Whether it's a new product, service, or fund, launches need a strategy of their own — one that builds momentum across multiple channels at once.
Go-to-market planning
Multi-channel launch campaigns
Coordinated rollout across content, digital, PR, and events
Clear positioning is what makes everything else easier — from the words you use to the campaigns you run. I help you define how you talk about your business, so your messaging stays consistent whoever's writing it.
Messaging frameworks and key messages
Tone of voice guidelines
Brand articulation and positioning statements
Data-led, results-focused digital marketing that ties back to your wider strategy — not activity for activity's sake.
SEO strategy and website optimisation
Website strategy, structure, and project management
Paid social advertising
Analytics and reporting, so you know what's actually working
Sometimes what you need isn't a project — it's an experienced pair of hands, embedded in your business, without the cost or commitment of a full-time hire.
Ongoing retainer support across strategy and execution
Project-based embedded support for specific initiatives
Senior marketing input without the full-time overhead
I offer every prospective client a free, no-obligation 30-minute introductory call — a chance for us both to see whether I'm the right fit before anything's agreed