About me

A woman with blonde hair in a floral dress and blue cap is standing in a field with children, looking out at a lush green landscape under a partly cloudy sky with clouds and blue patches.

I work with a range of clients as a freelance consultant, after a deliberate move away from full time in-house life for more flexibility, more variety, and to spend more time with my young family. I enjoy giving clients a genuine sense of clarity and confidence in their marketing, so they can move forward knowing exactly where they're headed and why.

I believe strategy is the central pillar of good marketing. That belief comes from over a decade spent in-house and consulting, most notably seven years at Ruffer LLP, where I helped build the company's marketing function from the ground up — from fund launches and international expansion strategy to email campaigns with industry leading engagement rates.


How I work

I bring senior-level strategic thinking to everything I do, whether that's building a business's positioning from the ground up, or sharpening a campaign that's already running. From there, I can work as required, from high level strategy through to hands-on execution across email, social, and content.

Credentials and Experience

In House Experience

  • 7+ years at Ruffer LLP as Marketing Manager, promoted four times in four and a half years — building the firm's centralised marketing function, leading content strategy, email marketing (averaging ~45% open rates), fund launch campaigns, international expansion strategy, and the launch of Ruffer's first podcast

  • Brown Advisory — brought in to build a full marketing strategy for the Private Client team, spanning digital, email, content, and a sponsored LinkedIn campaign, resulting in a 200% increase in enquiries for one client group

  • Knight Frank — managing regional press relationships and PR, running the office's social media (consistently the most successful account company-wide by follower growth and reach), and producing marketing materials and website content for the Chelsea and South Kensington offices

  • Alpha Agency — consulting across a range of client projects, including strategy and research, campaign management, paid social, and brand articulation

Highlights

  • Full-funnel marketing strategy for a private wealth management firm — spanning digital, email, content, website, and internal comms, resulting in a 200% increase in enquiries for one client group

  • Fund launch marketing strategy for a UK-focused asset manager — multi-channel campaign across industry events, social, display advertising, PR, and video content

  • International expansion strategy for an asset manager — developing market-specific marketing approaches for entry into the US, Europe, and Australia

  • Flagship annual publication management for an investment firm — end-to-end content and production of a 10,000-copy print publication, recognised globally within the investment community

  • Podcast launch for an asset manager — created and launched the company's first podcast, generating strong engagement with clients and professional contacts

  • Website rebuild and SEO strategy for an asset manager — full rebrand rollout, new site build, and ongoing optimisation using GA4 insights

  • PR and press relations for a luxury property consultancy — raising regional profile across two London offices through sustained press relationships

  • Social media growth for a property consultancy — built the best-performing office account company-wide, with the fastest-growing following

  • Positioning and social media strategy for an executive coaching business, defining a clear brand voice and building a social presence to support client acquisition

  • Marketing launch strategy for a tutoring business, including visual assets and content creation to support a direct-to-client pipeline

  • “Poppy’s advice has helped me to connect with more clients exactly in my target market. I highly recommend her to anyone considering bespoke marketing advice.”

    — Lucy Palmer, Executive Coach

  • " I can 100% recommend Poppy - she gets stuck in and delivers quality work from day one and all while being a joy to work with."

    —Esther, former Financial Services client

  • "Poppy helped me to create a marketing strategy for my tutoring business. She is very good at what she does and is also thorough and professional. I highly recommend her."

    —John Simpson, Tutor

  • "Poppy created a brilliant marketing strategy for my small business, providing me with some fantastic creative ideas. With Poppy's expert guidance I came away motivated and excited. Thank you Poppy!"

    Edwina, Property Buying Agent

Ready to enquire?

Send me a quick note and let’s have a chat